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November 18 2010

Some Stats on Sina Weibo

Sina’s popular Twitter-like microblogging service Sina Weibo (Weibo means microblogging in Chinese) is becoming one of the most exciting product to Sina, and also to China’s app developers. In first China Weibo Developer Conference held in this Tuesday, over 2000 people attended it.

Over the conference, sina announced some stats about Sina Weibo:

  • By October 20,2010, just 14 month after its beta launch on August 28, 2009, Sina Weibo has reached 50 million registered users, and over 25 million updates (tweets) published every day. So far, over 2 billion tweets have been published on Sina Weibo platform.
  • Since its beta launch, Sina Weibo only took 66 days to reach its 1 million-user milestone; and by April 28, 2010, or eight months after launch, it reached 10 million users; then took another four month to reach 30 million users. Just in past 2 months, it got additional 20 million new users. It may be the fastest growing Internet product in China.
  • Currently, each second there are 785 updates on Sina Weibo, among them about 38% are made on mobile devices.
  • Youku, one of partners of Sina Weibo, witnessed its videos play over 1.3 million times on Sina Weibo every day.
  • On July 28, 2010, Sina Weibo opened its platform for apps, there are over 800 applications by now.

To further support Sina Weibo platform, Sina partnered with five top VCs in China, Sequoia, IDG, Innovation Works, Yunfeng Fund, DFJ, to set up a RMB 200 million dedicated fund to invest in Weibo app developers. Sina also launched a new domain Weibo.com.

Although Sina Weibo is a Twitter-like service, it has its own features more suitable to China’s market and Chinese users, such as comments, supporting images, videos, audio, survey and other meta-data for multi-media and multi-format data.

If you want to set up your own weibo, you can also use Xweibo, an open source weibo product from Sina, which can integrated with Sina Weibo smoothly.

Sina Weibo has become a phenomena for Sina and for China’s Internet, how can Sina monetize it? Even Twitter has yet to be proven business model, but Sina’s CEO said, “he hopes the service, Sina Weibo, will one day grow large enough to become the company’s largest source of revenue”.


If you are using Sina Weibo, you can follow me @tangos.

Related posts:

  1. Sina Starts Twitter-Like Service
  2. Sina To Monetize Blog Service Directly
  3. Sina To Invest More On Blog


China Web Radar | Permalink | No comment | Add to del.icio.us | Follow us on Twitter| China Tech Events
Post tags: Sina, Sina Weibo


August 29 2009

Sina Starts Twitter-Like Service

About ten days ago, Sina started testing its Twitter-like service, Sina Microblogging, when many other Twitter-copycats in China have been shut down by the authorities.

Like Twitter, Sina Microblogging allows users to post short messages less than 140 Chinese characters, you can follow other users to get their updates, but Sina called followers as fans. You can send SMS or MMS to update messages after you set up your mobile phone. It also support hashtag # syntax for easily tracking topics. Users can also add an image to their message. Sina even provides official url shortener too, all url will be shorten as http://sinaurl.cn.

However, for two most important feature of Twitter, i.e. @ and Retweet, the features are quite different in Sina Microblogging. Sina has a feature called reply which is similar to @, but actually totally different. Sina’s reply acually is comment feature in blogs, the reply will not show in your “tweets”, so it is a one-to-one conversation, not one-to-many conversation for Twitter’s @.

Several years ago, when Sina started its blogging service, it was a late-comer in blogging market, but it successfully invited many celebrities to start blogging in Sina’s platform, which attracted many readers and made it one of the top blogging platform in China. It is expected that Sina would adopt similar strategy for its micro-blogging service, to promote celebrities’ micro-blogging, maybe that’s why they called followers as fans.

Sina is not the first one to copy Twitter in China, but many copycats have encountered many troubles from government regulators, and Twitter was blocked for months already. That might not be a big problem for Sina, since Sina already has a strict self-censorship policies and methods.

Tencent actually has launched a Twitter-clone, Tencent Taotao.com, in 2007, but it is not very influential in the market. But some reports said Taotao has 40 million users already. Will Tencent starts to make efforts to promote Taotao after Sina enters this market?

Related posts:

  1. Taotao: Twitter Clone from QQ
  2. Taotao Now Helps You to Record Your Expenditures
  3. Sina Officially Announced Its Video Sharing Service


China Web Radar | Permalink | 5 comments | Add to del.icio.us | Follow us on Twitter| China Tech Events
Post tags: Sina, Sina Microblogging, Taotao

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